Marketing Insights

To harness the potential of social media in a meaningful way, you first need to create an effective strategy and stay updated with the lates

Computer screen from the site showing a line and bar charts rising left to right When we first started managing websites, it became fairly obvious that just having a site live on the internet isn’t enough. You need to know how it’s performing. That’s where website analytics tools come in. They help you understand what’s happening behind the scenes, so you can make better decisions with more information to grow your business effectively. If you’re running a small to medium-siz

For years, digital accessibility has been the "quiet" part of web development in the Lehigh Valley. Most agencies treated it as a secondary line item, typically a technical checklist with a planned to be audited once a year or a "Statement of Accessibility" tucked away in a footer. That era is officially over. On April 24, 2024, the Department of Justice finalized a rule under Title II of the ADA that established a firm technical standard: WCAG 2.1 Level AA, recently enhanced