August 29, 2018

I’m perplexed why we don’t hear about more case studies from the large platform providers that claim to offer ease of use, fast configuration and results. Perhaps the reason for my cynicism is based on the way executives intend to use these “automation” platforms. From...

December 28, 2017

Companies are looking at competitors successfully making a more pronounced splash with campaigns and want to mimic the results; many are exploiting task automation. Deciding to add technology capabilities to an existing application portfolio should be based on the valu...

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