Marketing Automation (MA) represents the sea of change of accountability and measurement that marketing departments have needed for decades. Marketing executives are deploying new approaches to amplify product and service messages. While no medium is categorically igno...

Marketing Automation (MA) represents the sea of change of accountability and measurement that Marketing departments have needed for decades.

For a copy of our Abstract presented at the annual meeting of the Atlantic Marketing Association by Bill Benz and Dr. Thomas Tan...

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