William Benz

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Join date: Dec 26, 2023

About

William Benz is the Chief Digital Officer of Carnegie Agency. An award-winning marketing company headquartered in the Lehigh Valley. Bill co-authored an academic abstract entitled “Marketing Automation Risk Assessment: A systematic review" as well as many other articles and spealking opportunities for research and trade groups. He received his bachelor of science in management from Bloomsburg State College, now Commonwealth University- Bloomsburg. Bill has over 25 years of digital marketing experience working with companies of all sizes. Bill resides in Warren County, New Jersey, with a view of the Deleware River from the comfortable couch in his office. You can visit him at www.carnegieagency.com.

Posts (4)

Jun 23, 2026 ∙ 6 min

Data as Information: Unlocking Your Digital Footprint's Full Potential

Computer screen from the site showing a line and bar charts rising left to right When we first started managing websites, it became fairly obvious that just having a site live on the internet isn’t enough. You need to know how it’s performing. That’s where website analytics tools come in. They help you understand what’s happening behind the scenes, so you can make better decisions with more information to grow your business effectively. If you’re running a small to medium-sized business,...

Mar 16, 2026 ∙ 3 min

Beyond the Checklist: Why the April 2026 ADA Mandate is a Regional Leadership Test

For years, digital accessibility has been the "quiet" part of web development in the Lehigh Valley. Most agencies treated it as a secondary line item, typically a technical checklist with a planned to be audited once a year or a "Statement of Accessibility" tucked away in a footer. That era is officially over. On April 24, 2024, the Department of Justice finalized a rule under Title II of the ADA that established a firm technical standard: WCAG 2.1 Level AA, recently enhanced to focus on...

Mar 4, 2026 ∙ 4 min

How We Promoted the Hunterdon County World Fair and Set the Bar High for 2026

Hunterdon County World Fair Logo The Hunterdon County World Fair: What Happens When a Community Gets It Right Last year, Carnegie Agency had the privilege of supporting the launch of the Hunterdon County World Fair in Milford, New Jersey. For a first-year event, it came out of the gate with real energy. The fair brought together families, local businesses, and organizations in a way that felt authentic to the region. But to be clear, the real credit belongs to the team of volunteers who...