
6 Biggest Social Media Mistakes a Small Business Can Make
Harnessing social media has tremendous potential benefits for any business, large or small. However, succeeding in this marketing channel is


Abstract - Marketing Automation Risk Assessment: A Systematic Review
Marketing Automation (MA) represents the sea of change of accountability and measurement that marketing departments have needed for...


Marketing Automation: Taking a Deeper Dive
I’m perplexed why we don’t hear about more case studies from the large platform providers that claim to offer ease of use, fast configuratio