Marketing Automation (MA) represents the sea of change of accountability and measurement that Marketing departments have needed for decades.

For a copy of our Abstract presented at the annual meeting of the Atlantic Marketing Association by Bill Benz and Dr. Thomas Tan...

December 28, 2017

Companies are looking at competitors successfully making a more pronounced splash with campaigns and want to mimic the results; many are exploiting task automation. Deciding to add technology capabilities to an existing application portfolio should be based on the valu...

December 8, 2017

Largely beginning in the aftermath of the Great Financial Crisis in 2008, this trend has not shown much interest in relenting. With rates plummeting to nearly zero, investors pushed investment management firms to cut their fees to the bone as one way to supplement the...

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